For many of us, it is hard to remember a time without email. However, before email was available, we used the phone and written notes to prospect and market. Then email came along. Email was a more powerful tool and was more cost effective. So, what did we do? We moved our marketing and communication [...]
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In the midst of the social media craze, with everyone and their mother swarming to facebook and twitter, I started to wonder about the true purpose of some of these powerful new tools. Never one to follow “the herd” I questioned whether this was just a fad. Or was life as we know it changing? [...]
