As most already know, The GoodLife Team was nominated for The Inman Innovator Award for the Most Innovative Brokerage in the US. Thrilling news – We won! As you can imagine, we at The GoodLife Team are beyond thrilled as well as deeply honored to have won this most prestigious industry award.
Why Us?
Earlier this week, I heard through the grapevine that some industry leaders were asking “what has The GoodLife Team done to be worthy of such an award?”
My response … Good question.
I do not know the metrics, algorithms or methodology used by Inman to select their winners. What I can say for sure, that I found immensely refreshing, is their selection process. We are not affiliated or connected to Inman politically. In fact, it was not until minutes before the award ceremony that I had the slightest inkling that we might win when, via email, I received the following message “please be in the room for the awards ceremony.” I will admit that, even then, I did not think we would win the award and did not know for sure until the exact moment when Brad Inman announced “The GoodLife Team” for most Innovative Brokerage in the Country and asked us to the stage to accept our award.
So, Innovators of the year?
Innovation is an assessment of novelty or that something ‘new’ has been produced. Synonyms for novelty are: originality, newness, freshness, unconventionality, unfamiliarity, difference, imaginativeness, creativity, innovation and modernity.
I can tell you, The GoodLife Team has produced a lot of ‘new’. Our consumer-based, lifestyle website is ‘original’. Our brokerage model is ‘unconventional’-not the “recruiting model” of our competitors. Our communication & database system is ‘fresh’, custom designed and built on cloud-based technologies, enabling rapid response, tight information and secure data. We ‘imagined’ and then created our own social media and marketing strategies that are winning for our customers and being touted as the model to follow nationally. We hear recurrently from people who discover our website, brand, agents, culture, gossip, marketing … that we are ‘different’–that we don’t “look like those other real estate companies”. Also, we have ‘created’ a centralized operating system that is a sophisticated integration of our web technologies, tools, communication systems, social marketing, internet advertising, lead-generation and conversion systems as well as customer service standards and operations. I must admit- I think what we have built is quite the innovation. But, beyond what I think, others are taking notice as well. We were recently featured in a national study of next generation brokerages to watch for their innovations
We at The GoodLife Team consider ourselves ‘modern’. We strive to be unlike all other traditional real estate brokerages. And underneath all of our innovation is a vision, passion and commitment to produce whatever part of the change that we can to raise the bar of this industry. Where at the end of the day, we can finally be proud to say at dinner parties that yes, we are Realtors. Where at the end of that same day, customers are satisfied because they know we exist to take care of their concerns and we are competent to do so.
Why did we really win?
Perhaps it is our passion to raise the bar that earned us the award. What I can say for sure is that we have in fact been innovating like crazy at The GoodLife Team. And I am deeply honored to have won the Inman Award for Most Innovative Brokerage because to me it validates what we have been working so hard to achieve: A new kind of real estate brokerage designed to take care of the wants of the new generation of home buyer and home seller.
Beyond innovation, why did we win? We won because of YOU.
Without you, the award would be meaningless.
We promised you, if we won with your help, we would throw a celebration – an intimate celebration with our closest friends. Join us August 6th from 6-8 pm. Click here to RSVP.
A special thanks to those who voted for us in the People’s Choice Award.
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Krisstina…
You clearly delineated the reasons you won. What is interesting is that while it is fact that winning an award such as this one is exciting and a strong validation that your brokerage is getting it right, if you reflect on the opposite outcome…why others are losing, it is even more of an achievement. Today, a member of my family told me she decided to become a Realtor. She is young, passionate and committed to being successful and she told me that she knew she had to work for a brokerage that was in alignment with her vision for her future. If she lived in Austin, I know exactly who her first choice would be. This is the magic that you have created in the way you approach the business. As long as brokerages continue to assume that change is irrelevant, they will have to dismiss the brokerages that get it order to rationalize their own position. But in the end…General Shinseki is correct. “If you dislike change, you’re going to dislike irrelevance even more”…You absolutely DID deserve this award because you earned it!…Valasie
Krisstina – Once again, you, Gary, Jack and Kelly have created something special. I am glad Inman recognized your innovation and achievements. BET – get ready as this is only the beginning !!!!!!!!!!!!!!!!